#1 Reason to buy Apple products?

Apple is known for having a user base that’s very loyal and enthusiastic about their product but there is an equally enthusiastic hater towards apple, who have trouble understanding why anyone would choose apple devices over their competitors

So what actually is the #1 reason to buy Apple product

Could it be their beautiful industrial design?

Their approachable user interface?

Their optimized operating system?

Or perhaps their seamless user experience?

In my opinion, those are all legitimate advantages of apple products, but there’s one huge reason that’s rarely mentioned by news outlets or the user themselves and that is privacy!

So why does the privacy even matter?

After all, it appears the importance of privacy is declining these days with social media sites like Facebook, Twitter, and Instagram people are comfortable sharing their data than ever before.

Mark Zuckerberg said on this topicPeople have really gotten comfortable not only sharing more information and different kind but more openly and with more people . that social norm is just something that has evolved over time

If I share my email address, work location and personal interest with Facebook its because I want my friend on the platform to have access to that information not because I want Facebook to sell it to companies in exchange for ads

It’s not only Facebook but google and amazon also collect the huge amount of data but despite these privacy violations we continue to use services from Facebook amazon and google likely because the vast majority of people don’t even know these privacy violations are happing. Companies do disclose this information but it often buried deep in their term and condition

Many people often ask me this question “why should I care about privacy if I have nothing to hide “

My answer to them is “ privacy isn’t about hiding something because you have broken the law. privacy is about having the right to withhold information in certain circumstances to prevent misuse and misappropriation “

Apple has proven to be the only major tech company in the world that not only refuses to sell their user data to the advertiser but is willing to stand up and fight for digital privacy on behalf of their user

And this position on privacy is nothing new for apple this is practice since steve jobs were the CEO of Apple

Steve jobs in 2010 “ Privacy means people know what they're signing up for, in plain English and repeatedly. I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you're going to do with their data,

So it’s clear that Apple is satisfied making money from hardware and services rather than advertising but their privacy policy is so strict that some people think it actually stunted the growth of SIRI

Apple was asked to crack an iPhone of a terrorist by the FBI but

Apple decline it

Apple has maintained such an uncompromising stance on privacy, that is actually led to a lawsuit from the US Justice Department

Tim later said “ now the U.S. government has asked us for something we simply do not have and something we consider too dangerous to create. they have asked us to build a backdoor to the iPhone

In fact, one of the reasons why apple don’t collect identifiable user data like iMessage conversation is because if they don’t have the information themselves, then they have nothing to turn over to the government

Yes, Apple does collect data but in a very intelligent manner.

Apple uses techniques like differential privacy which prevents them from identifying the particular device data is coming from and by combing this anonymous data sourced from thousand of the device, Apple is able to recognize patter and behaviors that reveal how people are using their devices all without revealing the user themself

So while it may not be an obvious benefit of the Apple ecosystem, privacy is the quality that differentiates them the most from competitors.

And it’s not just Apple implement once for bragging rights and then moves to the back burner. privacy is integrated into just about every feature of every product.

For example,

maps use on-device data to collect and store information like search terms and route navigation so where you have been and where you are going isn't stored on apple server

There very famous saying

if you’re not paying for the product, you likely are the product


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